According to Bulgarian Properties — Newsletter/Market Reports, Bulgarian resort property is moving from rapid growth to a more selective market, with prices stabilising and Q1 2026 sales down by an average of 15% year on year.
According to Bulgarian Properties — Newsletter/Market Reports, the holiday property market in Bulgaria is entering a more mature phase in 2026. After cumulative growth in 2023–2025 that reached double digits in the most attractive locations, the trend at the start of 2026 points to moderate growth or price stabilisation rather than a new jump. The source gives the following price levels. In Sunny Beach, Nessebar and Sveti Vlas, quality apartments in well-maintained complexes cost around EUR 1,200–2,000 per sq.m, with premium properties above that range. Sozopol averages EUR 1,500–1,600 per sq.m. In Bansko, Pamporovo and other mountain resorts prices range from EUR 900 to EUR 1,200–1,300 per sq.m, while Borovets is higher, at an average of EUR 1,600–2,000. On the northern coast, Balchik and Kavarna remain less liquid, but show steady annual price growth of 4–6% and growing interest in larger properties and houses. Supply is rising as some owners fail to reach the expected returns from short-term rentals, face higher maintenance and management costs, use their properties rarely, or want to cash in on gains after several years of price growth and the adoption of the euro. At the same time, demand is becoming more investment-driven: buyers weigh profitability, running costs and realistic occupancy. Preferred options include one-bedroom apartments in well-managed complexes with a pool, properties with low or no maintenance fees, and homes suitable for year-round use. The specific complex often matters more than the resort itself. Compared with the first quarter of 2025, the number of transactions in the first quarter of 2026 was on average 15% lower across Bulgaria, and down by as much as 30% in resorts such as Nessebar and Balchik. The report describes a market that is not shrinking but becoming more uneven, with well-located, fairly priced and professionally managed properties selling much faster than the rest. For buyers, this means more choice but also a need for a closer analysis of actual returns.