After Bulgaria joined the eurozone, supply is rising and buyer inquiries are down, while prices in the big cities are still up 13–19% year on year, according to Bulgarian Properties.
According to Bulgarian Properties — Newsletter/Market Reports (March 2026), the first months of 2026 show the Bulgarian residential market returning to a more moderate pace after the record activity of 2025, when many buyers rushed to decide ahead of the euro changeover. The agency notes that official statistics for the end of 2025 and early 2026 have not yet been published, so the picture rests on the observations of sector experts. Supply has grown noticeably: in 2024–2025 finished homes in the major cities were hard to find, as many owners held back and waited for eurozone entry, but since the start of the year the agency reports a significant increase in new listings. Sellers include foreign owners and heirs who have agreed to sell inherited property, including homes outside the big cities. Buyer demand has cooled: inquiries via the agency's website are down about 40% from the early-2025 peak and about 16% from 2024. Transactions in early 2026 are roughly half of the exceptionally strong 2025 level, but comparable to 2022, 2023 and 2024. Prices are still rising, though more slowly. As of February 2026 the agency reports average prices of about €2,500/sq.m in Sofia (+18% year on year), €1,520/sq.m in Plovdiv (+13%), €1,900/sq.m in Varna (+17%) and €1,700/sq.m in Burgas (+19%). Monthly growth is now below 2%, noticeably lower than at the end of 2025. The agency also cites National Statistical Institute data showing double-digit annual price growth in 2025. Analysts at Bulgarian Properties believe much of the euro effect was already priced in during 2025, alongside low mortgage rates, strong growth in housing loans and rising incomes. Foreign interest has picked up somewhat but remains limited, mostly small investors and second-home buyers looking at rural houses or holiday apartments in resorts such as Bansko and Sunny Beach; domestic demand remains the main driver. The agency's 2026 forecast is for gradual balancing: fewer transactions, more supply and more moderate price growth.