A Greece Sotheby's International Realty survey shows 53% of international respondents expect luxury home prices in Greece to rise, with British buyers the most optimistic.
According to To Vima — Finance, the second annual "Voices of Affluence" survey by Greece Sotheby's International Realty points to growing optimism among wealthy buyers. Some 53% of international respondents expect property prices in Greece to increase, while only 19% expect an improvement in their home countries' real estate markets; 42% said their domestic markets were performing worse than a year earlier. Across all 249 respondents from 28 countries, 57% expect Greek luxury home prices to rise over the next 12 months (44% in 2025), 14% expect a decline (20% last year) and 30% expect stability. Buying intentions look strong: 33% plan to purchase in Greece within 12 months, rising to 50% within two years. 56% would pay entirely with their own funds and just 5% would rely on a mortgage. British respondents showed the sharpest shift: 70% expect Greek luxury prices to rise (44% a year earlier), and 41% consider a purchase within 12 months highly likely or certain (24% in 2025). Half of them have budgets above €2 million, 67% would buy without borrowing, and 26% cite relocation or establishing tax residency as a reason. The report notes this comes roughly 18 months after Britain abolished its non-dom tax regime. Among international respondents, the Ionian Islands lead with 26% of interest, followed by the Cyclades (20%), the Athens Riviera (15%) and the Peloponnese (12%). Greek respondents focus more on Athens (56%). Overall, 56% are considering budgets of €1–2 million, 33% €2–5 million and 11% above €5 million; 54% of international respondents would spend over €2 million, and 49% are looking for villas. Lifestyle and climate are the top motive (66% of all respondents, 72% of international ones), and vacation homes account for 44% of intended international purchases. The source stresses that the sample is small and reflects a highly specialized segment of wealthy and ultrawealthy individuals drawn from the company's own contact database of about 14,300 people, not the broader population of homebuyers. The figures should be read as a sentiment indicator rather than a market forecast.